Take Your Writing On Tour

Guest Post by Mary Emma Allen

mary emma allen Once a writer is published…either as a journalist, freelancer, book author, or proficient blogger…the next step often involves speaking before groups. You take your knowledge and experience “on tour.”

“I could never speak before a group!” you exclaim.

I thought I couldn’t either, but now find it truly enjoyable. I’ve spoken to groups of no more than five to those larger than 1,000. I’m equally at home with either…as long as I’m prepared and am speaking on a topic I have knowledge about and am passionate about.

Speaking also evolves into way to earn income, in addition to writing. You may start out speaking without payment until you’re confident and sure of your topic. I recall hearing motivational speaker Zig Ziglar relate how he started speaking to any group and for no pay. Then the honoriums of $25 came in. Eventually he realized fees in the thousands of dollars. I have spoken for free, for small honoriums, and now for larger amounts.

How to Get Started

Take the plunge with a small group…perhaps your writing group, your child’s class, a club where you’re a member. I had an enjoyable experience speaking about quilt history and showing the quilts of my family, at a program for the local historical society.

I wasn’t sure I’d receive payment (never thought to ask), so was thrilled when the coordinator handed me an honorium. Draw upon your experience as a writer, upon your hobbies, and the topics you write.

Where to Find Invitations

Make a list of organizations in your area that might be interested in your talks. Approach the program coordinator. Ask friends if their clubs use speakers. In the course of conversations, mention you speak to groups.

Word will begin to spread that you are a speaker and offer an interesting, informative program. Hopefully any organization your speak for will send a press release to local media. If they don’t, then do it yourself.

Speaking Tips

Be prepared. Make a list of your topics and write an outline. Develop a brochure about your talks.

Practice in front of family and friends. Or your pet! Record your talk and listen to yourself. You even may want to video tape it. I know, I know. You don’t like to listen to yourself or see yourself. However, it’s helpful to see what you’re like.

Prepare visuals. It helps to hold your audience’s attention if you have “show and tell” items to display and talk about. (It also puts you more at ease.) This could include a power point program in today’s electronic world.

I found having the family quilts to talk about helped hold my audience’s attention. This also drew them to me after the talk.

Provide handouts for your audience. You may have a short introductory item to pass out as people enter, like a bookmark. Generally save other handouts until after the program

Relax and enjoy yourself. Speaking to share your books and your writing provides a most enjoyable experience and way to earn additional income. As long as you’re prepared and have material you’re knowledgeable about, you’ll find yourself having fun speaking to groups.

©2007 Mary Emma Allen

Mary Emma Allen is a journalist, book author, and blogger. She speaks on a variety of topics – Alzheimer’s, writing, genealogy, quiltmaking, as well as local history. Blogs: Home Biz Notes , Alzheimers Notes, Quilting & Patchwork and Mary Emma’s Pot Pourri of Writing

8 Responses to “Take Your Writing On Tour”

  1. Excellent advice, Mary Emma. Several of my clients generate a lot of book sales through speaking.

    Although I can no longer do so because of health reasons, I used to do a lot of public speaking. Learning that something I said made an impact on a listener was the best reward. We seldom learn about it, but it oftens more often than we know.

  2. Lillie - Yes, you never know whether something you say (or write) will touch someone and maybe even be a turning point. I’ve had that feedback, and it’s very rewarding. As you say, it can also happen and you never hear about it.

    For authors, speaking (or the virtual equivalent of blog tours) is a powerful marketing tool. People like to feel they know the author and also love to get a few insights into the story behind the story. Mary Emma has some great tips here.

  3. Thanks, Yvonne, for inviting me to write this guest post for Grow Your Writing Business. I hope it will encourage writers to venture into this area…and has some tips for writers who already do some speaking. Thanks for your comments, Lillie, and for sharing your experiences. Yes, isn’t it rewarding to know when we’ve made an impact on a listener?

  4. Mary Emma - You’re always welcome to guest post at Grow Your Writing Business. You offer consistently useful and practical advice.e Thanks so much.

  5. EXCELLENT post!! I am heading in this direction. I use to speak all the time back in the 90’s. But after 9/11 my career changed. I do speak monthly to a group of entrepreneurs, but I want more. Thanks for a great post.

    Darlene
    Interview Chatter
    www.interviewchatter.com

  6. Darlene - Yes, Mary Emma has some great tips here. Hope it inspires you to do more speaking.

  7. […] YOUR WRITING BUSINESS For Freelance Writers Who Mean Business Take Your Writing On Tour » Win $54 000 in Prizes at Problogger’s Birthday […]

  8. […] post at Grow Your Writing Business, Take Your Writing On Tour.  Even though I focused this post on writers, there are tips here  any speaker can […]

Leave a Reply

You can use these XHTML tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>